Shandong Hongda Construction Machinery Group Co., Ltd., founded in 1984, is a national large industrial business conglomerate and a key enterprise in the national construction machinery industry, sitting in Laiyang in the beautiful Shandong Peninsula. It covers an area of more than 800,000 square meters and a building area of 460,000 square meters, and has a staff of 3,800 people and total assets of RMB1.88 billion.
Over twenty-seven years, it has implemented four strategies of “Talent, Technology, Brand, Credit” with construction machinery as leading industry and multi-industry development as characteristic, aiming to make the group bigger and stronger. It has founded 12 key enterprises in manufacture of construction machinery, light steel, food processing, development of real estate and catering services in the way of sole proprietorship and joint venture. It has been certified to ISO9001, CCC and CE, and has been successively awarded “Provincial Civilized Unit, Shandong Innovative Pilot Enterprise, Top 100 Industrial Enterprises of Shandong Province, National Key Famous Brand Enterprise, National User Trustworthy Star Enterprise, National Contract-honoring & Promise-keeping Enterprise, National Honest and Law-abiding Enterprise and National High-tech Enterprise”, and “Tielishi” trademark has been identified as “China Famous Trademark”. In 2010, it realized sales revenue of RMB 2 billion and profit and tax of RMB 300 million.
In the business philosophy of “Pursue Excellence, Never Be Satisfied, Keep Pace with the Times”, it has four manufacturing enterprises of core construction machinery: Laiyang Construction Machinery Plant, Hongda Heavy Machinery Manufacturing Co., Ltd., Hongda Road Construction Machinery Manufacturing Co., Ltd. and Xinjiang Hongda Heavy Machinery Manufacturing Co., Ltd. Its Science & Technology Research Institute has been rated as “Shandong Enterprise Technology Center” and the only “Shandong Construction Machinery Engineering Technical Research Center” in Shandong, which boasts near one hundred scientific and technological staff, a modern office building in an area of 40,000 square meters, good cooperation with more than ten scientific research institutions and four key universities, and powerful scientific research and development strength with 20 national patents and 6 national invention patents approved. The main developed products include over 150 varieties in 13 series such as concrete mixing plant, concrete cantilever crane pump truck, concrete pump, vehicular concrete pump, concrete truck mixer, asphalt mixing plant, stabilized soil mixing plant, hydraulic rotary drilling rig, cutting drilling rig, percussion drill, mini excavator, tower crane and building hoist, with international advanced quality level. There are 62 marketing offices and 264 agents all over the country, which facilitate to sell products to all parts of the country, and export products to over 50 countries in Asia, Europe, Africa and North America. Light Steel Co., Ltd. has modern production equipment, can produce various long-span workshops, warehouse, superstore, stadium and other public buildings and residential houses according to customer demands, and realizes an annual production capacity of 1 million square meters. Hongda Yuxin Foodstuff Co., Ltd. and Yantai Beihai Hongda Organic Food Co., Ltd. focus on tens of well processed vegetables such as quick-frozen small taro, spinach, green beans, sweet broad peas and carrot with an annual production capacity of 10,000 tons, and have large fresh storages and low temperature warehouses, and all products are exported to Japan, South Korea and Europe. Hongda Real Estate Development Co., Ltd. and Hongda Construction Co., Ltd. are committed to transformation of old Laiyang city and development of commercial building, office building and residential building in downtown, highly renowned with new design and excellent quality. Hongda Longmen Hotel honored as “National Four-star Tourist Hotel” situated at Xianhe Park is the best international hotel in Laiyang now, and can receive large and medium meetings, tour groups and guests from anywhere of the world with presidential suites, deluxe rooms, meeting rooms, banquet halls, sauna, delicacies from the whole country, and dishes by famous chef.
In 2011, it worked out the guiding concept of economic work: continue to encourage aspiration of team, vigor of factory and popularity of product, deeply implement the scientific outlook on development, focus on building a learning and innovative enterprise, improve quality and efficiency to march forward, accelerate restructuring unswervingly, strengthen enterprise management, technological innovation, product quality, marketing, safety production and other work, forge an international brand with all efforts and famous Hongda brand in five fields of real estate, commercial concrete, catering service, steel structure and food processing, and strive to realize coordinated and efficient development of diversified industry.